So Me started directing for Ed Banger’s artists, Justice and Dj Mehdi in 2005-2006, sometimes associating graphic elements with his images of street culture and urban tribes. In 2008, he co-directed with Romain Gavras the documentary “Across the Universe” about Justice.
In 2006, he won an MTV Award for the music video for Justice’s “We Are Your Friends”. A year later, Kanye West asked him to work on the animation of his music video “The Good life” directed by Jonas et François, followed by videos for Kid Cudi, MGMT, Duck Sauce, Jackson and his Computer Band…
His work as a commercials director and photographer features brands such as Apple, Adidas, Lacoste, Nike, Courrège or Christian Dior.